What is SEO and How Does it Work?

The world of SEO can be very overwhelming if you have never heard of the abbreviation or if you have heard it said but never understood what it entails. If you are contemplating reaching out to someone to help boost your site’s visibility on Google.com, or Bing.com, you need to have some basic information about search engine marketing. This way, you know exactly what to look for in a company that will provide SEO in Vancouver. Let’s try to answer the question, what is SEO and how does it work, so you can get the site traffic you want. It might be easier than you think.

You don’t just want web traffic on your site, you want the people most likely to hire your services or buy your products to find your site. This is where SEO (Search Engine Optimization) comes into play. This is a process whereby your visibility related to specific keyword phrases is boosted on search engines. The way you can help achieve this is by having relevant and quality content about the products or services on your site, using keywords your targeted customers would likely search. This brings quality, relevant traffic to your site. So, how do you take advantage of SEO?

This refers to creating content on your webpages that will boost your visibility on search engines. This can also refer to the actual HTML source coding of a page and the keywords involved. During your website construction, SEO factors should always be considered.

If you are serious about getting more traffic to your site, you need to consider link building too. This is the process of linking your website through content published on other websites, also related to the keywords you are targeting. An article that relates to artificial lawns in Vancouver can have a hyperlink that sends traffic to your Astro Turf selling site for example.

Does blogging help SEO? It absolutely can. Finding a company or a person who can write blog posts with quality key phrases or key words in an original post will help boost your SEO. The key is to make sure that the blogs are frequently updated, relevant to your site’s services, and of value to your readers. This can be a time-consuming job, so it is recommended to hire a service that will take care of this for you.

Your website design and look are very important, however you need to make sure the content on your site will bring quality traffic to you, so it is essential to take advantage of on-page SEO services and off-page link building.

As experts in the search engine optimization and marketing industries, the management and employees of Lions Gate Web Design have a proven track record of crafting effective Internet marketing strategies with measurable, long-term results. Contact us today for a FREE EVALUATION.